There are three basic things you need if you want to sell something.
- A product or service.
- A message (sales pitch or letter)
- A Delivery system (to get the message to the prospects)
If any one of these three things is missing…or lacking…you just aren’t going to be very successful.
Most small businesses get the first element right. They have a good product/service to sell. But nobody…or at least not enough people… know about it.
This is a result of having…
- A poor message that fails to deliver a clear, bold promise or statement of benefit.
- A poor system of delivering the message to potential prospects.
Sometimes it’s a combination of both.
Ralph Waldo Emerson once said, “Build a better mousetrap and the world will beat a path to your door!”
Well…not if they don’t know you have it. And they must clearly see and understand why it is better than all the other mousetraps.
Tip for today: Before you go out and spend a lot of your hard-earned money on a website, billboard, sign, vehicle, brochure, ad or any other marketing project, make sure you have the right message and you’re sure that the right people will see it.
That will insure that you get a good ROI. And that translates to more referrals and more new customers…which should translate to more MONEY!
Food for thought.
Now…speaking of new customers…go out there and get one!
PS. Find FREE Small Business Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.TheNetworkingNinja.com
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Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com