Do you confabulate?
The answer should be YES. The fact is…we all do it.
We often don’t know why we do the things we do. We think we do but, in reality, we really don’t.
But we are quick to make up a reason that we actually believe, even though it’s not true. Psychologists call this confabulation (Susan Weinschenk, PhD., Neuro Web Design)
OK…so we all confabulate. So, how does this pertain to you and me and our businesses?
It’s simple. Buying decisions originate in the subconscious mind. Something…either pictures, words or sounds…but usually some combination of the three…generate a buying decision in our unconscious mind (Elmo) and we write a check or swipe a credit card.
After we have made the decision to make a purchase, we begin to justify our decision. We tell ourselves…and maybe others too…why we chose to buy the particular product or service.
We think we made a rational decision based on common sense and logic. But, in reality, the exact opposite is true. We made the decision because something triggered it in the old, primitive part of our brain we call the subconscious.
That is why knowing how to effectively identify and use psychological buying response triggers is so important.
Knowing how to use pictures, words and phrases to trigger subconscious responses in a person and generate a buying response is the ultimate key to unlocking the secret to selling!
Mark Twain said, “The difference between the almost right word and the right word is like the difference between a lightening bug and lightening!”
So let me ask you…
- Do you know what the top 12 psychological buying response triggers are?
- How many do you use on your website?
- Your ads?
- In your sales presentations?
- Do you know what a big difference it would make in your business if you did?
Think about it.
If you would like to more about how to identify and use PROVEN psychological response triggers (buy buttons) to increase the response to your website, your ads, your sales presentations, your signs, your vehicle…even your business cards, you should seriously consider attending one of my workshops. It will open your eyes to things that will have a major impact on you and your business for the rest of your life. I know…because I have tested them in my own businesses for years.
Give me a call at 770-993-0004 or email Hal@HalColeman.com if you’d like to know more.
And thanks for reading this letter,
Hal
PS. Find FREE Small Business Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.TheNetworkingNinja.com
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Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com