People are always telling me what to do. 

From the time we are born until the day we die, people are constantly telling us to do things.

“Say Mama, say Dada, smile, sit up straight, eat your turnip greens, put your toys away, go to sleep, wake up, be nice, be home by 11:00, stop by the grocery store, call me at 2:00, fill out this report, take this medicine, etc., etc., etc.”

And it’s true that some people follow orders more willingly than others. 

But, for the most part, we are conditioned, from birth, to follow instructions.  Our subconscious minds are programmed to do what we are told. In the vast majority of cases, we don’t even think about it.  We just do it.

And this is extremely important to remember when it comes to selling things.

FACT:  You must always include a “Call To Action” if you want to get the most mileage ($) from your marketing and your advertising.

You must tell people specifically what you want them to do.

• CALL NOW!
• CALL & SCHEDULE Your FREE Inspection!
• Visit Our Showroom!
• REGISTER NOW!
• Mention This Ad!
• SIGN HERE On The Dotted Line!
• CLICK HERE To Subscribe Now!

I’m always amazed when I see websites, ads, brochures, flyers, signs, vehicles… and even business cards…that have no bold, clear, unmistakable call to action.  This is one of the most fundamental PROVEN laws of selling and many business owners just miss it all together. I guess they just assume people will figure it out on their own.

Could this be you?  I hope not.

Don’t ever assume that your prospects or your customers will know what to do.  If you do, you will be making a mistake that will cost you. You must make it very clear and easy for them.

Remember:  When you ASSUME, you risk making an ASS out of U and ME.

Always tell your prospects and your customers what you want them to do and tell’em exactly how to do it and you will close more deals and sell more stuff.  I guarantee it!

Now…go have yourself a great day (and thanks for reading this letter.)

Hal

PS. Check out my seminars at the top of the webpage, http://www.TheNetworkingNinja.com  and see which one is right for you.

 Then give me a call at 770-993-0004 or email me at Hal@HalColeman.com and let’s talk about how I can help YOU grow your business!

“Turn off the TV and go to sleep right now.”

“Why?”

“Because I said so.”

I can still hear my dad saying those words to me when I was a kid.  Back then, there were times when his authority was simply enough.  He didn’t need to go into a long drawn-out explanation.  His word was final.  I turned off the TV and went to sleep.

Do you remember those days?  I’m sure you do. 

Now, my dad could have said, “Son, it’s time for you to turn off the TV and go to sleep. If you don’t do that, you won’t get enough rest and you will not do well on your test tomorrow.  If that happens, it will affect your overall grade point average and that will go into your permanent record.  It may very well prevent you from receiving an academic scholarship later on and you may not be able to attend the college or university of your choice, thus limiting your earning potential and possibly leading to a career which will neither fulfill you nor meet your financial needs.  Don’t you think it would be wise for you to turn off the TV now and try and get some sleep?”

As a first or second grader, I wouldn’t have been able to comprehend all that information. As a matter of fact, I most likely would’ve fallen asleep long before he actually finished his detailed explanation!

But, as an adult, I do question things.

Nowadays, I need information.

I need to know WHY.

 And “Because I said so” just doesn’t cut it anymore (Although, if my dad was still around, it might).

Our customers are the same way. They want to know WHY.

Most of the time, all they really need in order to say YES… is to know WHY.

Example:  A customer says, “I received a notice that Bob is no longer going to be my bug guy and you are sending some new technician named Steve to my house.  Why?” 

Answer (Why): “Because… Bob has been promoted! He is now sales and is no longer servicing residential pest control accounts.  He is excited about his promotion. We wish Bob the best and we know you do too.  Steve has taken over Bob’s responsibilities.  But, rest assured, Steve will deliver the same high quality care and friendly customer service that you were accustomed to with Bob.  I guarantee it. Just give Steve a chance and let him prove it to you.  Would you be willing to do that?”

My point:  Anytime you change the rules or ask you customers to do something different and/or unexpected, you must give them a complete, detailed explanation that they can clearly understand. (And it helps to leave them feeling as if they have a choice and not feeling boxed into a corner.)

Why? 

Because…you want them to say YES.

And “Because I said so” just won’t cut it.

Thanks for reading this letter, and I hope YOU have a great day,

Hal

PS. Get access to my FREE Marketing Information at http://www.TheNetworkingNinja.com Subscribe and I will instantly send you “10 Things You Absolutely Must Know If You Are Serious About Growing Your Business!”

Or call me at 770-993-0004 and let’s talk about some ways I can help you. 

I’d say, without a doubt, that one of my biggest frustrations in life is this:  Seeing people who are struggling, offering them a simple solution, and sitting back and watching them do absolutely nothing with it!

Could this be you?  Has it ever been?

I’ll tell you right now that it certainly has me at times.  I’m not ashamed to admit it.  I’m human!

Fact:  As human beings, we often have a hard time taking action on certain things that affect our status quo.

Why?

Because taking action brings about change…and the subconscious mind (I call it Elmo) hates change.

Elmo perceives change as a threat to us and he wants to protect us from it.  Therefore, he will trick you, deceive you, manipulate you, even stab you in the back… whatever he has to do… to keep you from changing.  

Here’s a prime example of my frustration:  Awhile back I was in a local hardware store.  The owner was complaining that business was slow. He mostly blamed it on the economy and Home Depot.

He whined, “People drive right past my store to go to Home Depot when they could buy it cheaper here.”

I said, “Do you mean to tell me you’re cheaper than Home Depot?”

He answered, “We sure are …on lots of items.”

I asked, “Do all of the people driving by your store know that?”

He said, “If they would just stop and check our prices they would.”

(Once again, here’s an example of a business owner who somehow expects customers to just show up as if by magic.)

I said, “Listen…why don’t you put up a sign out front…or on your vehicle (he already had a sign on his vehicle with the name of his business on it)… or in your store window…that reads something like this:”

We Beat Home Depot’s Prices!  Or   Pay Less Here Than Home Depot! 

He said, “Well, I guess I ought to do that.  It would probably help.”

I said, “Do Ya Think?”

And…you guessed it. That was 6 months ago.  He has done nothing as of yet.

My point is this:  (Einstein said it best) “Nothing happens until something moves.” Don’t whine and complain about the way things are.  Instead, get off your butt, roll up your sleeves and go do something about it.

Waiting for change, hoping for change and praying for change is not a good business strategy.  Going out and creating change is!

Now…get moving and go do what YOU need to do.

And thanks for reading this letter,

Hal

PS. On Tues. April 10th at the GNFCC Office in Alpharetta, Ga., from 8:30am – 12:30pm, 12 people  are going to discover some amazingly simple, yet deadly effective, ways to get get more referrals and more new customers.

Click on the link below to find out more and to reserve YOUR seat before it’s too late and you miss out on this profitable opportunity for you and your business.  You have absolutely nothing to lose. (See my GUARANTEE on the link below)

http://www.TheNetworkingNinja.com/seminar

Read the testemonials from some of the last attendees. They’re on the link. 

http://www.TheNetworkingNinja.com/seminar

Attention: Small Business Owner,

•  Would you like to know why some people choose to do business with your competition rather than YOU?
•  Would you like to know how to make your phone ring automatically more often?
•  Would you like to know how to easily get your current customers to refer you more often?
•  Would you like to get more new customers from your website without spending any more money?
•  Would you like to be able to create automatic streams of new business from now on?

 If you answered YES to even one of those questions, you need to keep reading.

In this economy, things are different. If you’re like the vast majority of small business owners today, you’re facing an uncertain future.  There’s no question about it…the times are tough right now.   No matter what the economists say, you really don’t know what’s coming down the pike over the next 12 months.

New clients and customers are getting harder and harder to come by.

Would you agree with me so far?  I think so.

Now imagine this—What if there were some insanely simple, easy ways you could create  steady, in-flowing streams of new people—showing up at your door—all raising their hands and saying, “We want to do business with YOU!”

Would that be of interest to you?

If it would, please keep reading because you’re about to find out exactly how to make it happen.

I want to show you how to identify and use what are known as  “Buying Response” Triggers. These are the psychological triggers in the brain that cause people to make buying decisions.  And, if you know how to use them, it is possible to double, triple, even quadruple the response you get from your website, your ads, brochures, signage…even your business cards!

For info on next seminar click on the link below: http://www.TheNetworkingNinja.com/seminar

But first—why should you listen to me?  What do I know that you probably don’t?

Good question.

Here’s the answer.

I’ve spent over 21 years and $520,000.00 of my own money learning how to sell things.  I’ve owned and operated 7 different profitable businesses, including a pest control business which I grew from a one-man-with-a-spray can operation into a million dollar business. (My business was growing in double digits during times when the economy was at rock bottom and my competition was fighting hard just to break even.)

I’ve spent literally hundreds of hours attending seminars myself, listening to the world’s leading and most successful marketing experts.  I’ve read stacks of their books on the science of marketing and sales . I’ve also attended seminars and read and studied psychology and the subconscious mind and what makes people do what they do—especially—what makes them buy something!

And, more importantly, I have tested, tested, and retested what I’ve learned with my own businesses.

And I want  to show YOU exactly what I’ve learned!

Click here to purchase my Audio CD’s

I will admit to you right now that, over a 15 year span, I spent a small fortune on advertising which failed miserably to give me an acceptable return on my investment. I tried web sites, yellow pages,  newspaper ads, radio, television, magazine ads, direct mail, flyers, business cards, etc. (I eventually learned exactly why these didn’t work very well for me and probably don’t for you either).

 Then one day one of my employees said to me, “You know Hal, we get the most new business by you just being out there in the community doing whatever it is you do.”

And that’s when it really hit me.  I began to study what I actually was doing.  I began to document the things that worked and the ones that didn’t work.  I kept records.  I tracked results. I also began studying other successful businesses in the community. I observed the things they were doing that brought them lots of new customers and grew their businesses.

I also began interviewing countless other small business owners, just like yourself, and listening very closely to what they had to say.

I began to study psychology, hypnosis and the subconscious mind and the amazing roles they play in the major successes…and  miserable failures of most of those business.

Did you know there are actually scores of recognized, proven  ”Buying Response Triggers”  that cause people to make a decision to do business with you?

Do you know what they are?  How many of them do you consistently use in your marketing and advertising?  Probably not many.  Do you know what a huge difference it would make in your business if you did?  Think about it.

I eventually became so passionate about marketing and helping other small business owners become successful that I sold my pest control company and created Coleman Services, Inc.  Now I spend all of my time helping other small business owner sell more of their products and services. And I am deeply passionate about it. I believe it is my true calling in life.

You know, you really don’t have to work your buns off 12 hrs. a day, or burn yourself out doing all the endless grunt work you should have somebody else doing for you—if you have an effective system to attract enough new business.

Basically, I worked an average of 6 hours a day and never worked on the weekends, yet I built a successful million dollar pest control business by learning how to create a steady stream of new customers showing up at my door. As a smart business owner, I’m sure you’d like to know how to do that also.  (If not, don’t bother reading any further. No need to waste any more of your valuable time.)

I have compiled all of my most effective, proven strategies and techniquies into a one day seminar/workshop to show you EXACTLY how to achieve and create a steady stream of AUTOMATIC NEW BUSINESS showing up at your door.

Click here to purchase my Audio CD’s

And let me stop right here and assure you of something— this is not one of those seminars where they just get you there and then try to sell you something else. You have my word on that for sure.  (I don’t like those any more than you do.)

My seminars are all about how to get more new customers for YOU!

The incredibly simple, easy-to-use, basic, common sense strategies, tips and techniques you will recieve are absolutely GUARANTEED to work for any business. Whether you’re a banker, real estate agent, mortgage broker, exterminator, painter, lawyer, insurance agent, dog groomer, it doesn’t matter.

 Here’s an example of someone attended one of my seminars and implemented a few of the things he learned:

“I was having a slow year and decided to advertise in a local community magazine.  Hal Coleman told me 5 things  to include in my ad that would cause people to call me.  At first, I thought it was pretty outrageous stuff.  It went totally against what other advertising agents had told me.  But, I listened to Hal and designed my ad according to his instructions.  Well, all I can say is…..I got slammed with so much business I couldn’t handle it all.  We were working 7 days a week for awhile, just from calls coming in from that one ad.  If you listen to Hal and do what he says, you will get more customers. (This is not the first time I have used Hal as a consultant, and it has paid off every time!)”   

 David Garland, President, Garland Services, Inc.,  Douglasville, Ga.,  678-414-7798  

It really is a no-brainer. The real secret to creating steady streams of new customers is so basic and simple a 6^th grader can understand it and use it to go out and grow a successful business.

You will come away from my seminar knowing:

How to easily turn total strangers into raving lifetime referral partners! It’s the exact opposite of what you probably think.

Plus…

• How to use your business card to generate a ton of new referrals and new business! You’ll find out exactly what makes a good effective business card and what makes is stand out above everybody else’s.
• How to put up a simple sign that will compel strangers to do business with you   YOU. This one strategy will make money for you for the rest of your life!
• How to use one simple but deadly “pick-up line” that will compel any stranger to want to meet with you and find out more about you and your business! Asking this one question will draw other business people to you like a magnet.
• How to build a killer 30 second speech GUARANTEED to make strangers want to do business with you! A great elevator speech is so powerful that, if you come away with nothing else other than a clear understanding of this strategy, it will be more than worth your time and money!
• How to create that one compelling message that dramatically sets you apart from your competition and is GUARANTEED to make anyone in any network meeting desire to do business with you! Do you actually have an incredible Unique Selling Proposition that dramatically sets you apart from you competition?
• Two super effective ways to use your vehicle to help get new customers and grow your business.

Plus a lot more…

Click here to purchase my Audio CD’s

 As a matter of fact, the information you will recieve in the first hour of the seminar will change the way you think about yourself and your business—not only now—but for the rest of your life.

I’ve had people tell me that this segment alone brought about a major change in their lives and released them from a way of thinking that had held them prisoner for years.

Now, obviously I can’t teach you every single thing I know all in one day, but —trust me—I will give you my VERY BEST.

You will come away knowing EXACTLY how to make people choose to do business with YOU instead of your competitor!

Sadly, most people waste a whole lot of valuable time, effort and money on marketing and advertising and receive very little payback.  Why?  I can tell you exactly why.  They don’t know what to do.  It’s not their fault. They’ve just never been shown or taught exactly how to make it work. They have no effective system.

Does this sound familiar?  Could this possibly be YOU? Could it be your employees out there in the community?

Most small business owners leave a fortune lying on the table because they don’t have that compelling message and/or that irresistible unique selling proposition that convinces people beyond a shadow of a doubt that they are the ones to do business with.

Imagine not having to worry about getting new business.

Think how it would be if you knew for certain that you were delivering that type of message to the community.   What if you could actually see and measure the new customers and new sales coming in as a result!

I’m sure you can see the incredible value.

Here’s what another attendee had to say:

“I learned so much at Hal’s seminar about how to grow my business. It was worth 10 times what I paid!”  

 Mike Stewart, SoundPages.com, Internet Marketer, 770-888-2276  

Click here to purchase my Audio CD’s

WARNING!My seminars are very frank, honest and straight forward. They are NOT for the faint of heart. They are bold and, at times, very blunt.  They are not stroking sessions or feel good parties.  It is all about change and growth.  If you aren’t looking for that, don’t sign up.  If your life and your business are exactly where you want them to be, you really don’t need to come.  But—if they aren’t—you need to make every effort to be there. Don’t allow your subconscious mind to talk you out of it like most people do when they encounter a great opportunity.  Actually, this is the first thing you’ll learn to overcome in my seminar.  And that alone is worth every penny.

As this seminar unfolds, you will ask yourself time and time again, “Now why didn’t I think of that?” You will say to yourself, “This is so simple.  It makes so much sense. I can see why it works so well.”

 Now—let me ask you this question:  How many new sales, new customers, or how much new business would you have to receive over the next 12 months in order to make one seminar a good investment for you? Over the next 5 years?  How about from now on?  How much lifetime value do you need?  How many new sales in the future?

The value really can’t be measured in full, because it just keeps compounding over the years, just like interest.  It grows in immeasurable numbers.

It really is a no-brainer.  Do you really want more new customers or not?

If your answer is YES, then you need to plan on attending my next seminar. Those of you who choose to do that will come home with a wealth of knowledge, skills and strategies that will allow you to take new business right out from under the noses of you competition.

How would that make you feel?  Pretty darn good I’ll bet.

Maybe one person in 10,000 knows how to use Buying Response Triggers  to generate sales. If you attend my seminar…YOU… will be that one person!

You will use everything you learn to make more sales, get more new customers, generate more revenues and make more money…..not just this next year…but for the rest of your life!

So…which category will you fall into?  Will you be bold and move yourself and your business forward?  Will you take action, say yes, and arrange to attend my seminar NOW?

Or will you let someone else—maybe your no. 1 competitor—take your place  and ultimately take business away from YOU?

Are you going to just sit around and wait for change to happen, or are you going to take positive action and make change happen?

This is your chance to beat the recession AND the competition!

 The choice is yours and yours alone.

As a matter of fact, I am so confident in the benefits you will receive and the results you will get, that I am willing to make you this Bold, Iron Clad,  No Risk, No Bull, Straightforward, 100% Satisfaction Money Back Guarantee:

“If you come to  one of my seminars and, at the conclusion, you are not 100% Happy and totally convinced that you have received much more than your money’s worth, I will promptly and politely refund every penny you paid….period.”

This is not rocket science. It’s just basic, common sense laid out in a very simple easy-to-follow format.

If you want to know more, please call me at 770-993-0004 or email me at Hal@HalColeman.com.

The Networking Ninja” is a nickname I earned from my peers as a result of my proven, deadly effective networking, relationship building, and communication techniques.  I’ve spent over 20 years developing my powerful Marketing and Networking strategies. I finally put them all into a single program that lays it all out in an easy to follow, step-by-step method that is simple and fun. And Guaranteed to put more $$ in your bank account!

Click here to purchase my Audio CD’s

I’ll Show YOU Exactly How to Create a Steady Stream of New Customers!

If you are a networking type of person, you need to get your hands on a copy on my new book, The Networking Ninja Hand Book, and start using it TODAY to GROW YOUR BUSINESS!   

You will recievce all of my Best Kept Networking Secrets in this one short book and it will tell you everything you need to know about how to go out into your community and get tons  of New Leads, New Referrals and New Customers.  

 (Order Below Now)

NEW!!  The Networking Ninja Handbook - How to get More New Customers and Tons More Referrals by Becoming a Master Networker and Communicator in your Business Community!  In this book you will learn: How to develop a killer elevator speech How to use your business card to generate more cash How to convert total strangers into lifetime referral partners How to build an unmistakable brand FAST How to always be in the right place at the right time. Plus a lot more… WARNING: This book is very frank and straight forward. It will offend some people and make some people mad. It is only for those small business owners who are serious about wanting to grow their businesses. In this book, I tell it like it is. I hold nothing back. Order this book today and start growing your business! Click on the button to order. $19.95 (includes S&H!)

 You can call me at 770-993-0004, or e-mail Hal@HalColeman.com

 Hal Coleman

PS. If you are an entrepreneur and you would like to create another stream of income, you should seriously consider selling my programs yourself.  Just sign up below and start making money today!

Click here and sign up as an affiliate and YOU can sell our products and generate additional revenues for yourself!

Brought to you by:

Coleman Services, Inc.

“More Referrals, More New Customers…GUARANTEED!”

If you haven’t already done so, sign up below for my FREE Newsletter and blog, and I’ll continue to send you great marketing tips and techniques you can go right out and use to get new business!